DIGITAL STRATEGY MODULE

Digital Strategy for Entrepreneurs: Give Meaning and Impact to Your Online Presence

Before creating, optimizing, or redesigning your website, lay a solid foundation: clarify your identity, structure your message, and attract the right customers with an aligned and effective digital strategy.

Your digital communication deserves a tailor-made approach

Do you recognize yourself in these situations?

  • Your website isn't converting as it should
  • Are you having trouble structuring your digital communication?
  • Your message lacks clarity and impact for your target audience
  • You feel lost with the multiple possible options

Without a well-thought-out digital strategy, even the most beautiful site risks remaining a simple static showcase instead of becoming a real tool to serve your development.

Structured support for an impactful digital presence

With the Digital Strategy module, receive personalized branding and web design support that will help you lay a solid foundation for your online presence with a 2-hour strategic workshop and personalized advice. Clarify your image, structure your message, and attract the right customers. Book your session now.

The Digital Strategy module

What you get:

 ✅ 1:1 Digital Strategy Workshop (2h)


  • Defining your brand identity & positioning
  • Clarifying your target audience & key message
  • Personalized action plan to optimize your digital presence


✅ Simplified graphic charter


  • Impactful color palette
  • Typography in keeping with your image
  • Moodboard to guide your visual identity


✅ Strategic advice for your digital ecosystem


  • Choice of appropriate channels (website, social networks, newsletter)
  • Recommendations for engaging communication
  • Tactics for optimizing your online visibility

Investment: $500

This investment gives you access to all the services detailed above, as well as 30 days of follow-up to answer your questions after our collaboration.

Why invest in a digital strategy?

Alignment & consistency

A well-defined digital strategy ensures that all your communications and marketing initiatives are working together, in the same direction, reinforcing your overall message.

Resource optimization

By identifying the channels and tactics most relevant to your business, you focus your efforts and budget where they will have the greatest impact.

A real connection with your audience

A human-centered strategy allows you to create meaningful and authentic connections with your potential customers, transforming visitors into loyal customers.

Competitive differentiation

In a saturated market, a clear digital strategy helps you stand out and effectively communicate your unique value.

FREQUENTLY ASKED QUESTIONS

Frequently asked questions about the Digital Strategy module

  • Do I really need a digital strategy if I already have a website?

    A website without a strategy is like a business without a business plan. Your digital strategy guides the evolution of your website and all your online communications to achieve your business goals. It transforms your site from a simple showcase into an effective conversion tool.

  • How does this service differ from a simple marketing consultation?

    My approach is collaborative and personalized. I don't impose generic solutions on you; we work together to develop a digital strategy that authentically reflects your brand and precisely meets your specific needs. In addition, I provide you with concrete elements (graphic charter, action plan) that you can immediately implement.

  • How long does it take to see results after implementing the strategy?

    The initial results (better visual consistency, clearer message) are immediate. The effects on your traffic and conversions can take 1 to 3 months, depending on your industry and the current state of your online presence. I favor sustainable strategies over short-term solutions.

  • Is this service suitable for all types of businesses?

    This service is particularly suited to sole proprietors, self-employed individuals, freelancers, small businesses, and SMEs looking to professionalize their online presence. Whether you're just starting your business or looking to optimize an existing presence, my approach adapts to your specific situation and industry.

  • What happens after the workshop and receipt of deliverables?

    You'll benefit from a 30-day follow-up to ask questions and refine your understanding of the recommendations. If you'd like to continue working with us, I also offer website creation, optimization, and redesign services, as well as monthly support to implement the strategy we've defined together.

  • How can I prepare to get the most out of the workshop?

    To optimize our session, I'll ask you, among other things, to think ahead about your business objectives, identify your main competitors, and gather examples of communications you appreciate (in your sector or elsewhere). The more prepared you arrive, the more fruitful our collaboration will be.

MORE SERVICES

Website creation, optimization and redesign services

Does your project require a new website designed from scratch? The Creation Pack will help you create a unique and effective digital presence, seamlessly complementing the Digital Strategy Module. Also discover the Optimization Pack to maximize the impact of your existing site and the Reinvention Pack to redesign your site, for a completely redesigned design and structure, in line with your new, tailor-made digital strategy.

Ready to lay a solid foundation for your online presence?

Your digital strategy is the foundation of your entire online ecosystem. Investing in this crucial step ensures the relevance and effectiveness of all your future marketing efforts.

Need to know more?