PORTFOLIO

Reinventing Sophie's website, osteopath

A website to modernize for a better user experience

Sophie, a passionate osteopath with nearly 30 years of experience, contacted me to revive her website and improve her online image. Originally created on WordPress, her site encountered several challenges: insufficient mobile compatibility, an outdated design, and unintuitive navigation, particularly for booking appointments online.

Beyond these technical aspects, Sophie felt overwhelmed by WordPress management—between security updates and plugins, her site was becoming more of a burden than a real tool for her business. She needed a simpler, more efficient solution.

A tailor-made redesign, adapted to Sophie's needs

To clearly understand her expectations, we discussed her needs and priorities: a modern and intuitive site, a visual identity in line with her approach and a tool that is easy to manage on a daily basis.

After a comprehensive analysis of her existing site, we developed a customized strategy to improve the user experience and strengthen her online presence.

Above all, her website had to reflect her expertise and empathy, while offering smooth navigation and simplified appointment booking for her patients.

→ Discover his new website.

An intuitive and scalable technical solution

One of Sophie's major challenges was the technical management of her site. To give her more peace of mind, I migrated her site to Duda, a more intuitive and easier-to-manage platform.

This transition now allows her to:

✔ Modify her content independently.

✔ No longer worry about technical updates and security.

✔ Offer smooth and optimized navigation to her patients.

At the same time, I continue to support her to ensure the performance and development of his website over the long term.

A visual identity that reflects her approach

The redesign began with the creation of a new visual identity. We worked on a logo that embodies the serenity and confidence Sophie inspires, accompanied by a harmonious color scheme. These graphic elements were then integrated into the website to ensure consistency across all communication media.

Thanks to this evolution, her site is no longer a simple online tool: it strengthens her credibility and highlights her unique approach to her patients.

Need advice on your visual identity? Discover my digital strategy consulting services for entrepreneurs.

A high-performance site, optimized for SEO and accessibility

Sophie's new website is more than just a cosmetic overhaul: it's designed for efficiency. Each page has been optimized for search engine optimization (SEO) to improve its visibility on Google, particularly for local searches in her industry.

Accessibility was also taken into account to ensure an inclusive and seamless experience for all visitors. Today, Sophie benefits from a modern, high-performance website that aligns with her values, and her patients enjoy a more pleasant and intuitive user journey.

A project that reflects the importance of support

Beyond the technical aspects, this project was a true collaboration, with one central objective: to lighten Sophie's mental load so that she could fully concentrate on her job.

If, like Sophie, you'd like to give your website a new lease of life and improve your online presence, discover my website redesign services or contact me to discuss your project.

BEFORE / AFTER

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